Search engine giant Google will be making changes to its Merchant Centre in 2013. The alterations will impact on the UK market and is likely to mean that online business owners have to adjust their sales strategy and their budget […]
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It’s been little under a month since I last wrote about the Google Penguin Update, and although many of the shouty people have gone off there are still a few white hat SEO’s asking “how do i recover from penguin […]
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< p style=”text-align: left;”>Ever wondered when your SEO says “that’s black hat” or something like that what they meant? < p style=”text-align: left;”>The seo infographic below explains in some detail just a few known Black Hat techniques. Be warned that […]
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When I wrote about , I looked at Pinterest from the view point of someone wondering why they should use Pinterest for marketing at all.
Today I want to take another view point, that is of someone who is already using Pinterest but wants to optimise Pinterest for both click through’s (to their own website) and optimise for search in general.
Pinterest is an addictive tool, it pulls you in by showing your pretty things and lets you share them with your friends. It lets you and work you’ve found and you feel good when someone clicks like or re-pins your post … because you feel good you go back and do some more Pinteresting things.
Pinterest is an amazing utility tool for any business, but it is a fantastic small business SEO tool. Whack a product on that looks amazing, add a keyword loved description and a price tag and with a click or two you’ve not only a buyer but someone who has shared your item with their friends and possibly even more buyers! But that description, that price, that link are all key to the small business SEO and it’s where the bigger companies will miss out – they may upload every product but they won’t upload a great description showing a passion and they probably won’t include the price and they probably won’t be shared … boo hoo for them… lets get to work, lets Optimise Your Pinterest Product Posts.
How to Search Optimise Your Pinterest Posts
Linking well comes naturally to Pinterest, you add a pin via a URL and it will automatically link to that location – job done. But if you upload manually, remember to add a link, it can be as deep (as many layers down and long) as you wish and Pinterest will only show the first part of the link
(eg andykinsey.co.uk/my-work will become andykinsey.co.uk) …
and yes if you are an affiliate linker this means you can use affiliate links
Pinterest search is based on your description of a product and the keywords it see’s you using (for both e product and the board it’s on, thus pinning to an appropriately named board is always good). Also Pinterest is open, to some extent, to search engines, so make sure that you remember content is king. Write about your product and show your passion for the subject at hand.
Tip: Include your price (eg £5) and it will appear as a ribbon across your image everywhere, and it will appear in the gift sections of the site.
Organise Your Pin Boards
It sounds odd, if I hadn’t mentioned it above, but you need to really organise your pins. Don’t just upload a product photo and description and attach it to any board (say a Baby Clothing into a Landscape Photography board, i’ve seen it!). Think about what you are doing and why. If you organise well your products are more likely to be found both in search and by people just surfing pinterest.
(also you boards are categorised to make them easier to find so don’t mess around with it).
Tip: If you notice it’s in the wrong category or you’ve forgotten some detail you can edit pins, hover over the image and in the top left you will see edit.
Use Common Tagging Conventions
Pinterest as with , and use tagging conventions, such as the # Hashtag and @ namespace.
The hashtag (#) will pin that product to that keyword in a search (you can use lots or none or just one, hint hint). Using the hashtag will greatly increase the likely hood of you being found the the Pinterest search, though it is unclear of any impact in general search.
The namespace (@) will connect your post to another person you are following, you only have to follow one of their pin-boards to do this. If your product is designed by this person it’s a great way of saying “hi look we posted you information here” and they will hopefully re-pin and gain you lots of traffic, if not a credit shows some authority for your give product and subject matter.
Promote Your Pins Well
This is pretty standard convention on the web, if you blog or post photos etc but I just want to reiterate the importance of sharing what you post. Ok you’ve shared something on Pinterest but unless it gets some interest there it may not be found else where. So you should share it on Twitter, on Facebook and Google+ … drive traffic to your post get a conversation started on any platform about it and immediately people will go and visit your Pinterest post. Pinterest has a huge click-through rate so use it to turn potential into real customers. Which brings me onto 5a) link to pinterest on your website just like any other social media account and get people to follow you. Look its over there in my sidebar (oh and now below this point).
These are my top tips for optimising your pinterest for search. If you have any tips leave a comment below.
Also leave a comment below telling us why you use Pinterest & tell us your username on pinterest so we can follow you
It’s hard to believe that Stumble Upon one of the first real social bookmarking sites is still so popular. But statistics show that with a Facebook almost 400X that of Facebook and Twitter, Stubmle Upon is here to stay!
Most people thought that Facebook links have longevity, they don’t – they have a few hours of virility but little in terms of life. Where as Stumble actually has a longevity of not just hours but days and weeks (months in some cases). From this study it looks like maybe we should all be using Stumble Upon a little more!
Back in 2005 social media was the new buzzword, MySpace was doing the rounds and so was Bebo, each taking on the world and sharing things with friends. There was whispers about this new network called !
Fast forward a few years and MySpace and Bebo suffered a huge downfall following the rise of Facebook, with all its wonderful apps and ability to seemlessly connect you without too much effort. Basically they won because the concentration was not on your wall or your profile but on the aggregation of feeds which you wanted to see – allowing you to engage and see the world. Well that’s the simplified version, that plus Facebook knows how to use the data it collects and does it amazingly well… Google say they know what you want before you do, if thats the case Facebook knows what you want, need and puts it in front of you before you’ve even thought about wanting it.
If you are interested in the new rise of MySpace as a music based service, check out my article on .
So with the meteoric growth of social media like Facebook, Twitter and Google+ the question is why do people share so much about themselves? Why do businesses sink so much time and effort into social media? plus many other questions.
To answer this I was about to write a nice long article about Why Social Media is NOT a Waste of Time, but instead I stumbled across this lovely infographic which tells the story. This infographic is based on Nielsen research results in america only, but it applies across the world especially in the UK where the statistics shown are broadly similar.
One of my favourite tools for doing basic SEO testing of a website is Hubspot Website Marketing Grader, they also have some other neat tools. So today reading their marketing blog I was excited to come across what is possibly the worlds longest infographic about the history of marketing. A subject I intent to delve into in the next month or two with posts including about how Gutenberg invented moveable type which changed the world.
As you will see simple things allowed marketing to evolve, you will begin to understand marketing is a journey and not a destination and that the goal posts will and do move often – don’t be scared.
I love Pandas, and a recent visit to @edinburghzoo did nothing but make me love them even more! And well erm, unlike most SEO’s I love the Panda Updates from Google!
No seriously its removed so much crap from the web and ranking factors that actually life feels a little freeier, its like a things are simpler. There is less ability for black hats to work their so called magic with craptastic articles posted across the web.
Lets just put it this way, Google Panda Updates are cute!
With thanks to Single Grain for use of this infographic.
If you are struggling with Google Panda Updates killing you SEO efforts, book your seo consultancy slot today.
Selling online is not easy normally, and even less so in this economic down turn. But with the use of 10 simple seo secrets to online selling you can not just improve your online sales by a few percent but by a huge amount.
It’s About The Product!
Just because you spent hundreds or thousands on a nice shiney new ecommerce website doesn’t mean that your potential customers are interested in it. Your visitors are there for one thing your product, so sell it … stop faffing with adding new features and cluttering the product pages, nice simple descriptive content with an awesome picture – it will sell.
This website is dedicated to marketing websites and companies. Think about how your customers find your website and products, generally it will be a search – what search terms do they use and can you leverage this knowledge such as to obtain more visitors for them (and duplicate the success for other search terms).
Market Offline, Even if You Only Sell Online!
Sounds a bit odd but think about it, everyone knows Amazon and Ebay … but why? they do a lot of offline marketing. Other stores such as K&Co (formerly kays) and Very sell online only but are known through offline marketing from bill boards to tv ads. If you can’t afford those don’t worry, get yourself some amazing business cards design and then get those business cards printed professionally. Get yourself some stationary and use it well, if you send something out have a leaflet about your company (it will likely sit on a coffee table for a few weeks constantly reminding people of your brand).
Build Trust in Your Brand
It is hard to be the best, and being the best makes people buy from you, its why brands get to the top of a market like nike when there other perfectly good trainer manufacturers like hi-tec. Building trust is not easy but you can start with an “about us” page, have you contact details on there including a physical page if you are selling products. Join social networks and have conversations, don’t just sell but talk to people. Join ISIS, TrustUK, SafeBuy and also join a review website such as TrustPilot (such reviews will appear on your Google Places page and Shopping Items).
Use Proven Technology
If you are a start-up don’t be tempted to build your own store, this is not the easiest or most affordable route. Use something that is available to the market and can be used off the shelf or with customised themes, if you are wanting more affordable use Open Source script like PrestaShop (its free), going up market consider Shopify (pay monthly) or if you want control on your desktop maybe try Actinic (one off payment).
Don’t Forget Old Customers
Customers become loyal and return only when you talk to them, give them amazing service and don’t forget them. If you haven’t set up a mailing list do so, its your doorway to their inbox. You can send them newsletters with amazing special offers and the latest news about all your amazing products. If you customers don’t get contacted within 3 months of purchase you are as good as forgotten.
Sell Sell Sell
Your website is about selling products so sell. From the first second a visitor arrives it is your job to make them convert into a sale. Use banners use text make your best sellers sell. Don’t ask them to register for the sake of it, don’t ask them for an email to sign up to a newsletter to see your content – people will just hit back at the first barrier and that is a lost sale. Remove barriers and make it easy.
Make it work for sales not for looks
One of the most annoying things across the web is that people make websites that look nice but don’t work. Many times I see ecommerce websites or even just information websites which yes look spectacular but thats it, they don’t convert and don’t make the company any money – indeed the look good in web design galleries but just cost money to run. Make a site that works for you not for your designer. If you can do both, great.
Selecting a Payment Provider
Choose a payment provider which people know and trust, paypal for instance is instantly known and trusted (just one button and everyone knows they can trust it, for example Piano Tuition Hyde’s Gift Voucher section). Once you have one see how it works then add another and see if conversions increase, try SagePay and Google Checkout amongst others. Also if you use an on-site checkout integrated to your site ensure you have a SSL certificate.
Use a Great Hosting Company
A great hosting company means a faster website loading and not slowing down when lots of people visit at the same time. It doesn’t have to cost the world and you certainly dont need to be an expert. Look around get the best you can, if you need help ask your friendly website designer.
The pace of innovation over the past decade or so has been amazing. Do you recall 1999? Sure you do, when Google didn’t rule the world and Lycos or Altavista was the search engine of choice? Think of the mobile phone you had, did you even have one? If you did no doubt it was just about able to take a call every few hours without the battery dieing or without signal dropping. Today we live in a world of slim phones, that are (almost) always connected to the network, we can text, speak, take video calls, and (importantly for this post) access the internet.
In the past few years alone the Mobile web has grown so much that for many sites the amount of traffic they receive from mobile is over 10% (for seoandy this is about 15%). This growth looks set to continue as tablet computers (finally) take off and become common place.
With this in mind, you will no doubt understand why SEO for the Mobile Web is important. So lets take a look at 5 steps to getting started with Mobile SEO. There are many many ways to invest in your future on a mobile platform, below are my tips to give you a solid grounding in Mobile SEO – these are the basics, you should build on them.