So you’ve got a blog or a site and it’s full of great content relevant to a particular demographic. Let’s say it’s a fashion blog. What differentiates one fashion blog from another? Great photography, original stories – you’ve got all […]
Being a lawyer and providing legal counseling might sound a little drudged and full of tedious documentation. However, these facts do not exempt you from setting up a website for your law firm. A law website is as significant and […]
The constant evolution in the way we use the Internet, and the corresponding changes in the way its systems and processes are set up, is reflected in the development of search engines. With the major players constantly looking one step […]
Google’s update to Page Rank came as a surprise to almost everyone in the SEO industry, not least because Mr Matt Cutts, head of Google Webspam had implied no such update would occur in 2013. To give you the background, […]
There are so many different opinions on which strategies work the best for SEO, but in reality, all SEO efforts should start with extensive keyword research. Whether you agree this is the most important aspect or not, if you don’t […]
Search Engine Optimization (SEO) improves a client’s digital opportunities. A site offering t-shirts, hiring an SEO provider, increases the likelihood of consumers finding their digital listings and web properties. Search Engine Optimization constantly changes, following the supply of search engine […]
9 Useful Social Media Tactics to Grow Your Audience Social media is an integral part of marketing today, but it can make or break you like the virtual double edged weapon that it is. Reputations, once lost, are very difficult […]
The entire concept of guest blogging revolves around showcasing your skills as a writer and as an expert in your own field. But it can get pretty tricky to showcase and highlight your skills in a particular field or subject […]
Nobody likes to feel like a number and we all love the personal touch when it comes to customer service. By personalising your marketing campaigns, you can reach a wider audience and engage customers with your brand, ensuring they will […]
Unfortunately it takes a lot more than having a stylish, professional website to get your business noticed online. In order to drive traffic to your website you need to market it effectively and work on improving its search engine optimisation. […]
SEO Trends for 2013-2014, as of now, appear to be heading in a similar direction as the last two years, albeit with some modifications. There is just one new trend that is likely to emerge, and that is an attention […]
Social media is a curious beast, and knowing how to handle it is essential to both your personal brand as well as your business. Whether you’re just a person, start up or global corporation, the rules are all the same. […]
Many website owners and businesses now assume that just having a Facebook and Twitter presence is enough to boost their SEO. However, this isn’t always the case, and while social media is important to branding and awareness, it shouldn’t be […]
SEO is basically a technique that allows a site to get more and more traffic from search engines like that of Google, Yahoo, Bing etc. It is very important that using the norms of SEO properly is beneficial for the […]
Penguin webspam algorithm’s latest version was placed for public use on the 22nd of May, 2013. This webspam will affect contents with languages of greater variance more than those with English as the language. Even after a week since the […]
Google developed a process for determining reachability, and the patent was accepted on the day of November 6, 2012. Google’s activity is always closely monitored by SEO-s, and when the patent came out, we soon saw the first article about […]
If you’re doing the content marketing thing the right way, you can greatly benefit your business. Developing solid, informative posts that aren’t too SEO and ad heavy, or “market-y” will improve your company’s reputation and make you a voice within […]
Making sure that all of the images on your website or blog are optimised is essential. Boring, I hear you cry. Well, it doesn’t have to be and remember it is vital to the success of your site. It’s a […]
Searching for an SEO agency may seem like a mammoth task, but it doesn’t have to be. Finding the right company to suit your business and being sure they can deliver can be made much easier by considering the following: […]
2 out of 3 persons are worried about missing something very important if they do not watch their social networks. This can be news, important event or updating of status. This goes up to almost 3 out of 4 if […]
It’s the age when content goes viral in no time. Websites like WordPress, Facebook, Pinterest, and YouTube are supporting users to the great extent in sharing whatever content they like, in just a click. It’s also helping the businesses in […]
We are constantly reminded of the importance of having high quality content and adding it to our websites regularly. Without a plan to add content a website can become stale and not only is this unappealing to our human visitors […]
These days, you need to have your eyes glued open with the amount of SEO content swishing around the internet. It is seems highly likely that by blinking, you might actually miss critical ‘need to know’ information. Each week, there […]
Whether you’re an agency or an individual, signing up for SEOMoz’s suite of search engine optimisation tools is one of the best things you can do for your business. As one of the biggest names in the SEO software business, […]
On-line advertising is a challenging and difficult job where conditions often change on the go and campaigns have to be micro-managed to their fullest. Marketing budget trends are shifting and most marketing experts now advise to invest at least 60% […]
The overall aim of most businesses’ SEO campaigns will be to reach the number one spot on Google and other search engines for keywords relating to their website, the products they sell or the services they provide. It is a […]
The use of mobile websites has exploded in the past few years. In the very near future, it is estimated that 50 of Internet activity will be conducted on a mobile device. At the same time, development of quality mobile […]
Your backlink profile, broadly speaking, is just a list of all of the links that point to your site – whether they be ones you earn with great content or that you distribute through various means such as guest posting. […]
Social media can be an invaluable tool in helping you to host a really spectacular event. There are numerous ways that you can use the various social media outlets to not only to let people know about your event, but […]
It goes without saying: if you can’t be found on the web, your business is in danger of dying. That’s why most business owners understand the importance of incorporating search engine optimization into their marketing strategy. But when it comes […]
It was good to have Andy at our SEONext HQ today at the Sharp Project, an amazing office and perfect hub for growing businesses in the digital industries. It was great to discuss all of Andy’s leading edge on-page SEO […]
Well, is it? Sheer strength in numbers alone has many businesses looking at Facebook as their potential ticket to social media marketing stardom. You can’t blame them, really. I mean with more than a billion users connected, it would be […]
When I first came into the US AdWords market, I was quite surprised by how broad match was used by so many AdWords advertisers. The differences in managing AdWords in a small country like Denmark and managing campaigns in the […]
Negative keywords are very widely used by most intermediate AdWords advertisers. However, just using negative keywords and then using negative keywords optimally are two different things all together. Many advertisers don’t go further than adding a minor amount of negative […]
Many business owners are aware of SEO. SEO allows a person to attract attention to a particular website, and such a tactic brings many benefits. However, it is necessary to change and adapt; the year 2013 brings many strategies. 1. […]
Very often the owners of online stores think it can insert in your e-commerce hundreds if not thousands of products to increase access from search engines, only to discover that it does not work right! The problem is that optimize […]
According to SEOmoz, by 2012 there were 70 million WordPress blogs! It would be all too easy to get lost in such a crowd and never be seen, much less manage to rank on page one of Google. It is […]
Having an online business and ignoring the significance of search engine optimization means leading towards failure. SEO agencies face tough situation when it comes to dealing with the tough clients who don’t understand the whole process and expect results over […]
This article deals only with one aspect of the search-engine-friendly title. This article deals with picking a title to appeal to the search-engine’s-indexing algorithm. It does not cover other important aspects such as how the title looks when it is […]
The basic concept of Google Adwords is to create a short advert using keywords that will promote your product or service. The short ads will show up alongside search results when a user types in a query that also matches […]
All too often, Internet marketers get caught up in search engine optimization and fail to recognize that it is merely one aspect of running a business online. This attitude is a leftover from a different era on the Web, when […]
When it comes to search engine optimization, not all links are created equal. Google has long relied on back-links to determine a page’s popularity and influence its rankings, even after the infamous Penguin update. Of course, people tended to abuse […]
Social media has completely transformed the way people communicate; it has changed the way world functions. Most of the businesses have created an efficient social media presence. Undoubtedly, social media is one of the most splendid platforms for connecting with […]
Did you know that content writing actually plays a critical role in search engine optimization? Most people don’t think that content writing has anything to do with SEO. The truth is, content writing has everything to do with SEO and […]
WordPress is one of the most reliable and popular blogging platforms and CMS (Content Management System) available. Everyday, bloggers blog about diverse or niche topics and try their best to reach out to the target audience/general masses. One of the […]
There are so many questions surrounding SEO, the Penguin update, Google penalisations, etc. etc., and some of them just need to be set straight. Having said this, setting anything straight when it comes to SEO is a bit of an […]
A strong online presence is vital for any business. This involves everything from setting up a website to opening social media accounts. An effective online marketing campaign will help create awareness about your business, generate interest in your products and […]
Writing for the web is a skill. Too many businesses think that they can appear high in search engines like Google by producing lots and lots of content. Well that is simply not the case as it is quality not […]
Social media is inflating up with its application throughout the world and with this; people around the world are keeping their connection with their near and dear ones. Though it happens to meet with the virtual reality of the people, […]
If you don’t have much experience in the online marketing field, it can be difficult to know where you should focus your time and effort. There are multiple ways to spend your marketing dollar these days: with a hefty PPC […]